Analytics
Performance metrics across all batches and channels
Core Metrics · 30-Day Window
Send Success
97.1%
+1.4%Delivery Rate
94.4%
+1.4%Click Rate
18.7%
+14.0%Reply Rate
7.3%
+19.7%Hot Lead Rate
38.1%
+10.8%Close Rate
21.4%
+13.2%Cost / Send
$0.0042
-6.7%Cost / Reply
$0.0575
-22.1%Cost / Close
$0.2690
-31.2%Rev / Send
$1.61
+20.1%Performance Trends
Reply rate, delivery rate, and click rate — daily · last 30 days
Niche Performance
Click any column header to sort
| Niche | Sends | Replies | Reply Rate | Hot Leads | Cost/Reply | Avg Score |
|---|---|---|---|---|---|---|
HVAC | 430 | 41 | 9.5% | 16 | $0.044 | 7.8 |
Plumbing | 380 | 31 | 8.2% | 12 | $0.051 | 7.4 |
Electrical | 310 | 22 | 7.1% | 8 | $0.059 | 6.9 |
Roofing | 290 | 19 | 6.6% | 7 | $0.064 | 6.5 |
Concrete | 260 | 16 | 6.2% | 6 | $0.068 | 7.1 |
Landscaping | 240 | 14 | 5.8% | 5 | $0.072 | 6.2 |
General Contractor | 320 | 18 | 5.6% | 7 | $0.075 | 6.8 |
Painting | 210 | 10 | 4.8% | 3 | $0.088 | 5.9 |
State Performance
Top 10 states by send volume
| State | Sends | Replies | Reply Rate |
|---|---|---|---|
| TX | 420 | 38 | 9.0% |
| FL | 310 | 26 | 8.4% |
| AZ | 280 | 22 | 7.9% |
| CA | 350 | 27 | 7.7% |
| GA | 190 | 14 | 7.4% |
| TN | 160 | 11 | 6.9% |
| NC | 145 | 9 | 6.2% |
| CO | 130 | 8 | 6.2% |
| WA | 120 | 7 | 5.8% |
| IL | 175 | 9 | 5.1% |
Site Engagement
Daily visits to generated contractor sites
1,087
Total Site Visits
62%
Avg Scroll Depth
337
Phone Clicks
3.8%
Click-to-Reply Rate
A/B Test History
All experiments — declared winners and running tests
| Test Name | Variant A Sends | A Reply Rate | Variant B Sends | B Reply Rate | Winner | Status |
|---|---|---|---|---|---|---|
Direct vs Curiosity Open — March Week 4 | 219 | 5.5% | 218 | 8.7% | Variant B | Winner Declared |
Curiosity vs Question Open — April Week 1 | 249 | 8.4% | 249 | 6.8% | — | Running |
Financial Projections
Based on rolling 30-day rates · avg deal size $1,000
Projected Revenue
$938,000
60,000
Sends
4,380
Replies
938
Closes
Projected Revenue
$1,877,000
120,000
Sends
8,760
Replies
1,877
Closes
Projected Revenue
$2,815,000
180,000
Sends
13,140
Replies
2,815
Closes
What Changed
Metrics that dropped more than 15% week over week
Reply rate dropped 28% the week of March 31st. That week you switched to Template B and sent primarily to Texas numbers on weekends — weekend sends have historically lower engagement.
Delivery rate dipped 18% the week of April 3rd. Two carrier rejections on the TX Electricians batch caused a spike in failed sends — number rotation may need review to distribute load.
Click rate fell 22% the week of March 24th. Site visits for the CO Roofers batch were below average — consider refreshing the roofing template hero section for spring.